 |
 |
 |
 |
 |
 |
 |
 The books authored by our partners reflect Inferential
Focus’s substantial insight into the nonquantifiable aspects of decision making.
These publications, The Tao Jones Averages by the late Bennett Goodspeed, founding partner, and
The Caterpillar Doesn’t Know by Kenneth Hey and Peter Moore, display
dynamic applications of our methodology for early change detection.
The Caterpillar Doesn’t Know
Kenneth R. Hey and Peter D. Moore
The Free Press, 1998 The Caterpillar Doesn’t Know offers a new perspective
on how personal change is creating organizational change. Using Inferential Focus’s
intelligence gathering methods, Kenneth Hey and Peter Moore trace the changes to
social and economic environments that have transformed consumer values. These changes
have led business leaders to restructure their corporations and the way they operate.
The book is organized into three parts: "The Pursuit of Wealth",
"The Pursuit of Meaning", and "Sustainable Relationships",
with each part detailing new consumer realities that businesses need to address.
Critical insights at the end of every chapter provide a deeper look into changes
that have occurred and what leaders can do to reconnect with their customers and
employees.
The Tao Jones Averages
Bennett W. Goodspeed
Penguin, 1983 A guide to the art as well as the science of investing,
The Tao Jones Averages demonstrates how to understand and identify market
opportunities using the left (logical) and right (intuitive) hemispheres of the brain.
Combining the Chinese philosophies of Lao Tsu with his Wall Street experience,
Goodspeed instructs readers in how to balance analytic skills with intuitive talents
and avoid the lure of herd mentality. His philosophy on investment decision making
includes challenging current operating assumptions and utilizing direct, personal
observations to understand markets and behavior. Included in the book are Goodspeed’s
five stages in the decision-making process and suggestions for investor success in
the market.
|
 What Opinion Makers Think About The Caterpillar Doesn’t Know
"Hey and Moore provide important insights into corporate
restructuring. Their book reminds us that human beings – managers, workers, and
customers – are the key factors in an organization’s survival and success."
—Bill Bradley
"Any person involved in and responsible for brands – and that includes CEOs – needs to understand the significant changes taking place in the United States and their impact on the dialogue of brands between the manufacturer and the consumer. The Caterpillar Doesn’t Know provides a clear understanding of this changing dynamic and what marketers need to do to reconnect with consumers." —Jim Oates President Leo Burnett Company |
